‘Muamalat Berbagi Rezeki’ is one of the program that is built by Muamalat Management for increasing their pangsa pasar and to exist their existing costumer. The kind of advertising is tried to be interested by showing the variety of gift that could be gotten by costomer if they fulfill the point which is required by management. The program is also designed to aticipate the competting with other bank which orderd the same program. This research purposes for knowing the bussiness strategy of management that could succeed the advertising program for being accepted by society and to be existed in the competition. The method of research is descriptive. It’s using some data collecting methode like interview, observation and comparing with textual resource. The data analysis methode uses qualitative methode which uses SWOT, IFAS and EFAS Methode.The analysis methode concerns for analyting the strength and opportunities of company that can be used to minimize the weakness and threat. Based on the SWOT diagram, the result of research indicates the internal and eksternal factor of ‘Muamalat Berbagi Rezeki’ advertising program is on the 1st quadrant, it means SO (Strength–Opportunity) Strategy. The high score of effective SWOT matrix is 2,05. The SO Strategy which is used to be applicated is to modify the advertising to make it more interested and by socialize the program not just by using the printed media. Beside that strategy, management should add the other variatif and interested gift, doing direct promotion by internal management to customer and society about The ‘Muamalat Berbagi Rezeki’ Program and the last is building the cooperation with the government throught IB Syariah Program