In this study aims to find out the strategy applied and whether the strategy is in accordance with the nuances of sharia carried out by PT. Mafati Innovation Technology. This research uses qualitative research methods and is carried out by implementation. The results show that the results of the research conducted by the author show that the application of the marketing mix in the oil lubricating business of PT. Mafati Innovation Technology has an effect on increasing this business so that it develops. With the application of Islamic values in running a business that was pioneered and did not escape the attention of a leader and good teamwork at work. The Islamic economic perspective in marketing its products is very concerned about business ethics. In the Islamic economy, marketing or promotion is also applied to offer, inform, sell PT. Mafati Innovation Technology's lubricating oil products in the market and in all companies that use oil lubricants. Because by marketing or promoting, the company will know this product.